This Introduction to Marketing will include topics related to all of the seven functions of Marketing.  The Class Info section will include the course syllabus, descriptions of assignments and files needed to complete various assignments, as well as due dates.  Note not all assignments will be posted.

Syllabus 2019/2020

10 Most Compelling ads worksheet

Vocabulary & Concepts #1 - Intro to Marketing

Vocabulary and Concepts #2 - Econ for Marketing

Semester Project - Product Planning Worksheet 1

Vocabulary & Concepts #3 - Branding and Prod. Life Cycle

Test#1 Study Guide

 Vocab and Concepts - Advertising & Promotion #1

Print Ad analysis worksheet

10/21 Work to Complete - analyze 2 print ads. Use this file to complete the analysis of the enclosed two print ads

10/21 worksheet on print ads

Broadcast ad analysis worksheet

Project Commercial instuctions.

Vocab and Tylenol Case Worksheet

Test 2 study Guide

Final Exam study guide

 

 

From time to time assignments or other information will be posted in this section.

10 Most Compelling Ad campaigns - worksheet with Link

In this section you will find copies of Powerpoint presentations delivered in class for your later use.

Slides for Unit 1 - Section1 - What is Marketing

Unit 2 Slides: Economics for Marketing

Unit 3 Slides: Product Branding

Unit 4 Slides - Market Info Mgmt/Market Research

Unit 5 Slides - Advertising & Promotion

Unit 6 - Pricing

Unit 7 - Packaging & Distribution

Review Slides